As part of the roadmap process, we identify goals, objectives and what success looks like. We confirm with training clients that there is clarity around these. What do you primarily want to use social for?
We identified your audience in the roadmap process and in our training programs, we teach you how to find and reach them online via their profiles, interests, hashtags and more.
Each social media channel has its own user interface for posting. We walk you through your chosen channels and using test postings, ensure you are 100% comfortable with the posting process.
Depending on your chosen channel, media and text content will need to be prepared to different formats and specifications. Our training will provide you with the latest spec sheets for optimal post creation.
One of the keys to social media engagement success is regular post frequency. Our training will show you how to create your own content calendar to ensure you always have content ready to go.
Depending on your role, there may not be time available each day for social media posting. We will cover how to use the best tools available for each platform for delivering automated posts.
You will want to evaluate performance so we show you how to effectively measure reach and engagement so you can refine your approach over time to ensure continual audience growth.