In collaboration with the client, we would discuss what the specific goals we are looking to achieve, what the time period is, what promotional budget may be available and who will be involved.
Once the goals have been outlined, we will either independently or in collaboration with the client, brainstorm what type of social media approach is best-placed to achieve the desired outcome.
Who will we need to target? What are the demographics of this audience? This will imact on what social media channels we use and the content used to achieve the stated campaign goals.
Based on both the client’s existing social media presence and on the channels most suitable for meeting the agreed campaign goals, one or more social media channels will be selected for the campaign.
Social media assets including imagery, video and text copy may already be available from the client. Some existing assets may need to be re-purposed. Other assets may need to be created.
Based on the campaign time period and the assets available, we would schedule the full series of posts to be published with consideration given to consistency of brand voice and the creation of a funnel.
Begin publishing and promoting your content aiming at the audience previously identified. We would use A/B testing to ensure optimal post performance and to focus budget on the best performing content.
As with any ad campaign, it is vital that the campaign performance is being constantly measured so that adjustments and improvements can be made to the post content and the target audience.
The client needs to be kept informed on a regular basis as to the progress of the campaign as it relates to their own business goals and targets and so regular reporting forms part of our campaign management.