Roadmap
Many individuals and organisations are aware of the power and reach of social media and are keen to embrace its potential for their personal or company brand. However, they may become intimidated or overwhelmed by the number of channels available, concerns about the time involved and confusion as to what content they should be sharing.
At Socially, we provide individuals and companies with a social media roadmap to help guide them through the early stages of developing and maintaining an effective social media presence which is consistent with their own personal or business goals.
Goals and Objectives
The best social media strategies are those that identify and target specific goals and objectives. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.
Evaluating Success
What key measures will you use to evaluate social media effectiveness? What constitutes success for you? How are you going to determine if it is making a difference in your business? Will you measure ROI?
Audience Identification
With whom will you be interacting in social media? What are the demographics of your current or prospective customers? How does that impact what you can and should attempt in social media?
Problems & Solutions
What problems are you offering to solve for people? How will you present your solutions to those problems? What content helps you present those solutions? Show your expertise.
Competitor Analysis
Who are your competitors and what are they doing? Are there lessons you can learn from their social media messaging? Can you outperform them? Can you reach their audience?
Select your Channels
Where is your audience hanging out? What channels do they use? Use those channels to discuss what you do and present the problems you solve. Locate your core customers and use their preferred channels.
Authentic Voice
Social media is about connecting with people. Long term engagement and loyalty is more easily built with a consistent and authentic voice. So how will you do that?
Promotional Budgets
Depending on your social media channel, there will be varying levels of organic reach. If you need to spend on paid social, how much should that be? How do you best allocate budget effectively?
Social Media Ownership
Will one person within the company take charge of all social media. Or will there be a cross-functional team who work together to help create content and deliver on the social media roadmap.
Let a Socially roadmap show you the way