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Socially - professional profile

Twitter has announce new “professional profiles” which will provide new tools and features for brand and businesses on the social media platform.

This will allow companies to provide specific information about their business directly on their profile.  This is a move to make Twitter the app businesses want to do their promotions on, recently Facebook and Instagram have made similar moves but Twitter differs by focusing more on the “professional” businesses promote rather than helping singular influencers.

An example of the new layout is shown below:

A statement by Twitter read: “Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months”.

At the moment, the new profiles are only being tested by a small number of businesses in the US. but with things going well i would expect to see them being rolled out on a bigger scale quite soon.