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Socially @ SHOWCASE Ireland 2022

As part of our ongoing working promoting the Mark E Sheehan | Designer Irish brand, we were recently in attendance at the annual SHOWCASE Ireland trade event in the RDS.

Showcase 2022 was one of the most exciting events yet in the fair’s 46-year history with over 4,000 visitors in attendance from both Ireland and overseas over the 4 days resulting in over €20 million in sales orders.

Our primary role at the event was to create content to be used by the Mark E Sheehan brand in newsletters and across social media channels promoting designers working with Mark E Sheehan as well as the products they produce.

Clare O’Connor is a Meath-based visual artist whose unique artworks translate beautifully onto fabric, with the result culminating in gorgeous bespoke scarves.

The video below, primarily shot for Instagram but which can be re-purposed for other platforms, allows Clare to introduce herself and make a personal connection with the audience and then over the course of a few minutes, present her entire range of products.

The nature of video means she can demonstrate the lightness and movement of the various fabrics which would be impossible to achieve using still photos.

The higher organic reach of video content on social media platforms means that the payoff for a few minutes in front of the camera is definitely worth the quite minimal effort involved.