As marketers or the lead of a company’s social presence it’s understandable to get caught up with the latest news from “the big three” Facebook, Instagram and Twitter. If you have your ads and posts on point with these platforms then where else can you look to build more followers?
Snapchat. Yes, the photo sharing app where what 90% of it seems to be what your friends are having for lunch, but stay with me. It can be for so much more.
Snapchat won’t be right for every business. It mainly caters for under 35’s so knowing your target audience is as important as ever. You can set up a Snapchat business profile by filling in the usual information about yourself and the company, and you will be brought to your dashboard where you can add your billing details and create your ads. You can choose from a single image ad, a story ad or a collections ad. Each of which showing in their own different ways.
The above video is from Snapchat’s own YouTube channel where you can find video after video on how to get the best out of Snapchat for business ranging from how to set up your account to creating a snap pixel for tracking. They also show plenty of videos of different users sharing their stories on how Snapchat works for them.
Snapchat has it’s own analytics to show you how all of your posts have done, specific age and location targeting and it gives the company a chance to let everyone see a less “serious business” side to it with all of the fun features Snapchat has to offer.
If you’re unsure whether Snapchat is right for your business, contact us today and we can work on your social strategy and build a clear roadmap of what channels to use and how to use them.
