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Instagram Adds Stories Likes

Instagram has added a new, simple way for users to engage with Stories content with Stories likes which enables you to ‘like’ any Story in your feed.

As demonstrated by Instagram chief Adam Mosseri in the video above, at the bottom of your Stories view in the app, you now see a new heart icon, which, when tapped, will send the creator of that Story a like.

These Instagram Stories likes are not public so only the creator will be able to see them in their Story insights, with a small heart icon added next to the viewers’ name in the view listing.

This update moves Instagram Stories more into line with TikTok-style short video clips, which rely on user engagement signals for both ranking and engagement.