If you’re reading this, then you have been in the same position as thousands of Facebook users around the world. You’ve created an ad, the best ad ever possibly conceived and you’re about to publish. You’re excited to see the results even before you’ve published. Then with one click of your mouse, the excitement dies. “Ad review pending”.
What are these reviews? How long do they take? What happens if it’s denied?
You have come to the right place, we have the answers you’re looking for.
The reviews on ads are to make sure that the ad that you’re submitting complies with Facebook’s ad policy. The review process checks every detail of the ad, the images, text, targeting, positioning, in addition to the content on your ad’s landing page i.e. whether links work. “Typically most ads are reviewed within 24 hours, although in some cases it may take longer “.
The time taken for Facebook to review the ads can be a little hit and miss. some can be reviewed within minutes and others can take a few days. Then on the odd occasion, an ad that has been approved within minutes then gets denied a day later. Facebook ads are reviewed by automated reviewers, which are overseen by human reviewers. So it’s quite possible that you get approved by the bot but then denied by the human if he/she sees a problem the bot missed.
If your ad seems to be stuck in review for longer than 24 hours, you have 2 options to fix the issue.
- You can submit a form to force the review through as quickly as possible
- You can chat with an agent through Facebook’s Business center
The first option is recommended as with the live chat, you have to speak with a bunch of automated agents before eventually reaching a human.
What happens if your ad is denied after review? If your ad gets denied you will be provided with the reason i.e. which part of the policy it has violated. If after reading this you feel that your ad has been mistakenly denied, you can file an appeal. This process is usually taken care of pretty quickly. But if you are seen to have ads denied frequently Facebook will not only restrict your ad account but could be liable to disable the account completely. So tread carefully if you’ve had ads denied in the past.
So what to take from this? Don’t get caught out with the review procedure, place your ads earlier than intended as they could take up to a day to be published. You could even hire a company like Socially to take care of all your social media content and ads to keep that extra stress out of your life!
Make sure to keep up to date with Facebook’s ad policy so you don’t miss any changes that are made.